Underground car park designers… READ THIS!
I don’t know about you, but I find underground car parks to be horrible grey soulless places. So it cheered me up no end to see that QV Melbourne in Australia had actually made the effort to brighten theirs up with a little colourful typography. Actually, when I say little, I mean large given that each of these signs are as big as their host walls!
I love the large overlapping letters and how they turn a cold concrete environment into a welcome friendly experience, whilst providing important wayfinding information.
The designers behind this wayfinding system are the Melbourne based Latitude Group, who hand painted each sign individually on site. Tapping into early modernist graphic design, they employed large overlapping geometric letterforms, painting letters over one another to create a subtractive colour effect.
Check out Latitude’s work at latitudegroup.com.au.